Professional Brand Identity Services: Grow Your Recognition, Influence, and Revenue
Get the best of both worlds with brand identity services that blend strategy and creativity, from visual design to messaging and positioning. Building, optimizing, and scaling your brand’s recognition has never been easier. Get your free brand identity quote today!

"The brand identity makeover was so smooth! Our recognition has jumped by 68%, and the new design and messaging finally feel like us, it’s a perfect reflection of our business."
Okikioluwa Oyeleke
CEO, Send247
51+
Successful Brand Identity Designed
7 weeks
Duration of the branding project
97.5%
Client Satisfaction Score
Transparent Pricing For Brand Identity Solutions Tailored to Your Business Needs
Many agencies take a one-size-fits-all approach to branding but not us. At Rectangle, we craft personalized, data-driven brand identity strategies designed around your business, industry, and goals. From logo and visual design to messaging and brand guidelines, everything is built to strengthen your identity and maximize impact.
Brand Identity Services Starting at
$1,500
Proven expertise from developing 51+ successful brand identity projects, focused on elevating recognition, building trust, and maximizing business growth through a strong and consistent visual and strategic presence.
Brand Identity Needs
Brand identity is more than just a logo it’s about strategy, audience connection, and creating designs that resonate and convert. During your branding process, we’ll define the right visuals, messaging, and identity systems to align with your business goals and build lasting recognition.
Project Timeline
Every brand identity project is unique. Timelines can range from a few weeks to several months, depending on your needs. The more flexibility and collaboration your team provides, the more customized and impactful your branding will be helping you achieve long-term business growth and a strong market presence.
Marketing Integration
As a full-service branding agency, we don’t just design logos. We integrate your brand identity into your entire marketing strategy. From web design and SEO to content marketing, social media, and advertising, our expert team ensures your brand identity drives measurable results, builds trust, and fuels sustainable business growth.
Included in All Brand Identity Projects
- Professionally crafted, custom brand identity designs that align perfectly with your vision and business values.
- Seamless strategies and creative brand elements designed to strengthen audience perception and elevate your market presence.
- End-to-end brand performance tracking, from awareness and recognition to customer loyalty and revenue growth.
- High-impact, conversion-focused brand messaging tested for effectiveness.
- Brand identity strategies and assets optimized for visibility, engagement, and long-term growth.
- Built-in brand functionality tailored to your business goals (logos, style guides, packaging, and more).
- Fully optimized brand identity solutions designed for consistent impact across print, digital, and mobile platforms.
- Seamless integration of brand identity across digital platforms, marketing materials, and customer touchpoints to ensure a consistent and memorable presence
- Custom brand asset creation, including logos, color palettes, typography, and visual guidelines, designed to connect with your audience and strengthen recognition.
- Access to advanced brand strategy tools and in-depth insights to track performance, refine identity elements, and scale your brand’s long-term impact.
Our Brand Identity Services
Logo Design & Visual Identity
At Rectangle, we don’t just design logos; we craft visual identities that speak volumes. Our logo design services go beyond aesthetics they’re built to represent your brand’s personality, values, and vision. Rectangle visual identity solutions are more than a design; they’re the cornerstone of recognition, trust, and long-term success.
Brand Strategy & Positioning
At Rectangle, we don’t just create strategies; we shape brand stories that resonate. Our brand strategy and positioning services are rooted in research, clarity, and creativity. Rectangle brand strategy isn’t just a plan, it’s a roadmap to relevance, differentiation, and sustainable growth in your market.
Typography & Color Palette Development
At Rectangle, we don’t just pick fonts and colors; we build design languages that connect. Our typography and color palette services ensure your brand looks consistent, professional, and instantly recognizable everywhere it appears. Rectangle design systems are not just visuals; they’re emotional cues that create loyalty and lasting impressions.
Brand Guidelines & Style Guides
At Rectangle, we don’t just deliver design assets; we build complete playbooks for consistency. Our brand guideline and style guide services empower your team to communicate visually and verbally with clarity. Rectangle guidelines aren’t just documents, they’re the framework that ensures your brand shines across every channel.
Messaging & Tone of Voice
At Rectangle, we don’t just craft words; we create voices that connect. Our messaging and tone of voice services define how your brand speaks, ensuring every interaction feels authentic, engaging, and true to your values. Rectangle messaging framework isn’t just copy it’s the heartbeat of your brand’s personality.
Packaging & Marketing Collateral Design
At Rectangle, we don’t just launch Shopify stores, we evolve them with your business. Our ongoing Shopify design services keep your store modern, competitive, and aligned with changing customer expectations. Rectangle ensures your Shopify design is never static but a dynamic growth engine that adapts, scales, and drives results consistently.
Completely Custom Brand Identity
Completely Custom Brand Identity
At Rectangle, we understand that every business has a story to tell. Our brand identity experts work closely with you to create a custom visual and strategic identity that reflects your values, goals, and audience. We design brand identities that stand out in competitive markets and leave a lasting impression.
Proven Brand Results
We don’t just design logos we build powerful brand systems. With data-driven strategies and creative execution, our brand identity solutions are proven to increase recognition, build trust, and strengthen customer loyalty. Every element is designed to deliver measurable business results.
Seamless Brand Identity Process
From concept to execution, our dedicated project managers ensure your brand identity project runs smoothly. With clear communication, structured timelines, and full transparency, you’ll have confidence in the process while we bring your vision to life.
Exceptional Brand Support
Our commitment doesn’t end at delivery. Rectangle provides ongoing brand support to keep your identity fresh, relevant, and adaptable as your business evolves. Whether it’s rebranding, updating visuals, or extending into new markets, we’re here every step of the way.
Innovative Brand Design
Stay ahead of trends with modern, creative, and meaningful brand identity design. Our team combines strategy and design expertise to create visuals that resonate with your audience and inspire long-term loyalty.
Brand Identity + Digital Marketing Integration
Rectangle goes beyond visuals we integrate your brand identity into your entire digital marketing strategy. From web design and SEO to social media and content marketing, we ensure your brand is consistent, recognizable, and impactful across every channel.
FAQs About Brand Identity Services
What are brand identity services?
Brand identity services focus on creating a consistent and recognizable image for your business. This includes logo design, color palettes, typography, brand guidelines, messaging, and visual elements that define how your brand looks and feels across all platforms.
Why does my business need brand identity?
A strong brand identity sets you apart from competitors, builds trust with your audience, and creates a lasting impression. It ensures your business communicates professionalism, credibility, and consistency across every touchpoint.
How much do brand identity services cost?
Pricing depends on your needs whether you require a complete brand identity package (logo, guidelines, visuals) or specific elements. At Rectangle, we provide flexible and transparent pricing tailored to your business goals.
What is included in a brand identity package?
Our brand identity packages often include logo design, typography, brand color schemes, style guidelines, visual assets, and brand voice development. Everything is customized to reflect your unique vision and values.
How long does it take to build a brand identity?
The timeline varies based on complexity and collaboration. A basic brand identity can take 2–4 weeks, while a complete branding project may require 6–12 weeks. We ensure a seamless process with clear milestones along the way.